What does pop culture mean?

What is popular culture, and what does it mean to you? 
     Popular culture is anything or anyone that is making headlines. The hottest celebrities, television shows and athletes are what makes today's headlines and therefore sets the trends for everyday society. 

Why is an understanding of popular culture relevant to you in a business environment and in your present and future career?
     I am currently employed by a bookstore that services Ohio University. I assist the sportswear/souvenir buyer in supplying our store with all the current apparel and souvenirs to create revenue for the company. I have to constantly be aware of setting trends to that we can offer our student customers. I am currently in the Marketing program so being on top of all trends will help me be successful in my future.


What would you consider to be an example of a pop culture artifact? And why would you choose it?
     I chose The Real Housewives Series by Bravo TV. This franchise has grown into a multi-million dollar establishment and has been responsible for the blossoming careers of many of its casts members. Bravo has taken "everyday" lives of successful and wealthy women and put it our there for the world to see. By allowing the average person to peek into the lives of rich and powerful, it has left society wanting more and this statement is proven by the original Real Housewives of Orange County now beginning its 7th season.